What is MSRP? | Jim Hudson Ford

Are you in the market for a new vehicle near the Columbia area? You probably have more than a few questions about new vehicle pricing. What is MSRP to a car buyer? MSRP stands for Manufacturer Suggested Retail Price. This is the amount that the manufacturer recommends that Lexington-area dealerships charge for a vehicle. The manufacturer sets their price based on market information on the vehicle’s popularity, building materials, and other factors. Learn more about the MSRP meaning and the difference between MSRP vs. invoice price with Jim Hudson Ford!

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MSRP Meaning

The MSRP is the recommended price at which dealers should sell a vehicle. Does the MSRP meaning still seem confusing? Let’s break down more of what goes into the price you see so you can have a better car shopping experience in Irmo:

One model shares the same MSRP across all dealerships, as the price is set by the manufacturer.
While the MSRP is the same for each vehicle of a particular model, it won’t be the same for every vehicle the manufacturer sells. For example, SUVs will have a different MSRP than a sedan or a truck.
Chapin car shoppers can find the MSRP on the manufacturer’s or dealer’s website and they can use it when negotiating the price of their new vehicle.

This guide should provide you with what you need to know about MSRP meaning, but don’t forget to take advantage of our new vehicle specials to get the best price on your favorite new model!

MSRP vs. Invoice Price

"Invoice price" may be a phrase you hear while car shopping, but it’s not the same as MSRP. So, what is the difference between MSRP vs. invoice price?

Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer.
MSRP is the "sticker price"; i.e, the amount that car-buyers pay the dealer for the vehicle.

Keep in mind that the MSRP is "suggested", so there's typically wiggle room to negotiate. MSRP vs. Invoice price knowledge will make the car buying experience smoother for you and your family.

Learn More About MSRP Meaning with Jim Hudson Ford

Now that you know what MSRP is, please don’t hesitate to direct any further questions to the team at our finance center. We work tirelessly to provide you with the best tips and tricks to make the car buying process simpler, and to get you the best deal in town!

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license fees. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.